Sunday, May 11, 2008

Burger King, Indiana Jones and MBS Mountainboards Announce Joint Promotion


The rise of mountainboarding has been a long time comin'. Last year, the industry scored a hit with the Disney film, Johnny Kapahala- Back on Board. Now MBS Mountainboards is partnering with two major U.S. franchises - Burger King and Indiana Jones. With the Disney and Indy Jones feathers stuck firmly in the dirty helmet, how much more mainstream product placement can mountainboarding get? Let's hope lots!

Via MBS

MILLIONS OF MBS BOARDS TO BE SEEN!

HUNDREDS GIVEN AWAY AS PART OF BIG SUMMER BLOCKBUSTER MOVIE PROMOTION!

MBS, INDIANA JONES AND BURGER KING! A GOOD COMBO!
We're pretty darn excited to be a part of this big summer promotion. Any way to get mountainboards in front of the masses is good for the sport. So make sure to stop into any of the over 7,400 Burger King stores in the United States and Canada and place an order to get a chance to win a board via the "Reveal The Secret" scratch-off game. The official website www.bkindy.com goes live on May 12th. You can also go there to win a MBS Atom 95X as well as many other prizes. Promotion runs from May 12th to June 8th.


THE NUMBERS

MBS's Atom 95X Mountainboard will be on over:

3.8 Million Fry Cartons
4.4 Million Large Drinks
28 Million Tray Liners
and 7,400 Burger King In-Store Hangers

HOW YOU CAN HELP US SPREAD THE WORD.
Take your Fry Carton or Large Drink with a mountainboard on it into your local action-sports shop and ask them if they know about mountainboards and if they can get product for you. If nothing else this will keep mountainboards on their radar and they might eventually carry the product.

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